Single Source of Truth (SSOT)
Centralized data repository to ensure a single point of integrity
Benefits
Decision-Makers with the Right Data at the Right Time
A single source of truth bridge the gaps between disparate systems and departments that deal with seemingly infinite data streams.
Marketers to Evaluate Predictive Models
Everything from production data to customer information to service data to sales and marketing conversion rates can be presented in standardized dashboards allowing them to perform tasks and make decisions with ease.
Operational Performance Issue Remediation
A single source of truth can relieve data stewards from such problems and facilitate operations. A single version of truth can help identify such issues and drive quicker business action to remediate them. With such data transparency, management can take faster, more accurate business decisions by eliminating the need to sift through multiple data sources.
Improve Organizational Performance
By providing a central core integrated with a wide range of applications, different teams can seamlessly collaborate to strategize more effectively.
Business Value of Perfect Data
SSOT can provide real-time data to align targets with fluctuating demands and market parameters, thereby eliminating the need to detect obsolete information.
Use Customer Data and Analytics
single source of truth can be created that saves employees' time and energy and improves the customer's experience. It can enable easy accessibility of every minor detail needed for customer analytics, including credentials, patterns, and feedback while eliminating human errors and incomplete/inaccurate/duplicate data points.